7 Tips To Boost Holiday Sales This Season

  • November: Build Momentum and Optimize: Mobile players purchases peak about a month before Christmas and 72% of millennials and Gen Z plan to shop Black Friday and Cyber Monday. That’s a huge opportunity to showcase your best deals.
  • December — January: Convert Engaged Shoppers: Focus on performance to close out the shopping season. Feature last-minute sales and drive urgency by listing your shipping cut-off dates. Use clear and bold calls to action to help players convert.
  • Collection Ads: A Collection Ad features four tappable tiles to showcase multiple products, giving players a frictionless way to browse and buy. By showcasing multiple products, you’re asking customers which product(s) they’d love to purchase, not whether or not they would like to make a purchase in the first place.
  • Rewarded Ads: These ads are a staple in modern mobile advertising. They enable players to earn in-app rewards for viewing your products. Rewarded ads offer the same features as Collection Ads.
  • Tempo Minis: Minis are half screen in-play ads which slide from the bottom and let you advertise products related to game play. So, if a player is applying make up on their avatar, we can show your products at the same time.
  • Building reports for you to see insights into your campaign’s performance on a regular basis.
  • Help you easily set up and act on campaign experiments to help you form hypotheses, identify what’s working, and take action to inform your campaign strategy.
  • Tap into Contextual Targeting to learn about your targeted audience, create hyper-relevant ad creative, and build out audience segments specific to your products.
  • Retarget previous or interested customers: Thanks to our analytics, you can retarget players who have engaged with your Ads in the past and/or contexts that have worked best for you. Retarget players who have swiped up on a Tempo Mini, viewed a full Video through Collections/Rewarded Ads, scrolled through your products many times, and shared / saved your products with their friends.

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Anne-Lise is the founder of Tempo, an in-game ad network that connects brands and developers across the globe.

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Anne-Lise Sharbatian

Anne-Lise Sharbatian

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Anne-Lise is the founder of Tempo, an in-game ad network that connects brands and developers across the globe.